CICF Rack Card
—created for Central Indiana Community Foundation
CHALLENGE:
Staff across CICF needed a simple, accessible piece of print collateral that could clearly communicate the organization’s mission, values, and services to new audiences. The goal was to create a compact and visually engaging introduction to CICF for use at events and meetings—one that was affordable to produce, easy to distribute, and effective in sparking conversation and connection.
SOLUTION:
I designed and managed the production of this rack card that serves as a powerful overview of CICF’s mission, impact, and invitation to get involved. Drawing on brand elements, I paired strong photography with bold, affirming language to immediately communicate values like equity and community.
The result was a high-impact, low-cost communications tool that became a go-to resource for staff across departments—and a strong first touchpoint for potential partners, donors, and grantees.
Benjamin Snyder 