Case Statement Brochure & Folder
—created for Central Indiana Community Foundation (CICF)
CHALLENGE:
CICF leadership, along with the fundraising and grantmaking teams, needed a single piece of collateral that could introduce the organization to a wide range of audiences—grantees, community partners, fundholders, professional advisors, and potential donors. The challenge was to communicate CICF’s multifaceted mission in a way that felt cohesive, inspiring, and inclusive across all stakeholder groups.
SOLUTION:
I conceptualized and created this Case Statement brochure and presentation folder, which positioned CICF’s collective mission at the center—while also offering tailored calls to action for both community partners and philanthropic supporters.
Collaborating with leadership, I developed bold and accessible language that evoked a sense of hope, shared purpose, and the transformative power of community. The messaging was paired with compelling photography and a clean layout that invited readers in, allowing each audience to see themselves in CICF’s story.
This piece became a valuable tool across departments, helping to spark meaningful conversations, deepen relationships, and clearly articulate how individuals and institutions could take part in CICF’s vision for a more equitable Central Indiana.



