logo for CICF’s campaign

logo for CICF’s comprehensive fundraising campaign

CHALLENGE:
In the wake of the pandemic and heightened focus on racial equity, CICF and its affiliates launched a comprehensive, collaborative fundraising effort to accelerate collective progress on their individual strategic plans. Each entity within the collaborative had slightly different audiences, goals, and initiatives—but all needed to be united under one clear, compelling campaign identity. The logo had to speak to urgency, equity, and community, while being flexible enough to support multiple communication strategies.

SOLUTION:
I led the design of the “The Time is Now” campaign logo, partnering with CICF executive leadership to clarify campaign goals, define target audiences, and identify shared values across initiatives.

This visual identity was applied across campaign materials—including the fundraising case statement, print collateral, and digital outreach—and became a symbol of alignment across the foundation’s diverse philanthropic work. It helped rally support from fundholders, donors, and community partners, offering a clear entry point to an ambitious, multi-faceted initiative.